Aug
Positive consumer expectations for prepaid credit cards
In a recent survey in USA conducted by The Network Branded Prepaid Card Association (NBPCA), has found that early users of re loadable prepaid cards had positive experiences with the reloaded prepaid cards and that the service had offered a solid value.
Consumers that were more likely to pay for goods and services with cash, recognized the positive improvements when testing the prepaid credit cards as they began to understand the benefits of the service, security, convenience and the control.
The NBPCA expect to see a great card acquisition amongst this target demographic.
Read more about the Consumer expectation survey here
