Wanting to gain a more dominate brand within the youth market, Bopo prepaid cards has announces that they have enter in to agreements for MTV to promote and distribute a co-branded Mtv prepaid visa card. The MTV bopo credit card is being promoted using MTV’s television network and website, targeting the youth market. The agreement is for a term of 5 years and is designed to strengthen the appeal of the bopo prepaid Visa card to this demographic.